The History of Round Table Pizza (2023)

Introduction

Round Table Pizza is a chain and franchise of pizza parlours in the Western United States. The first Round Table Pizza restaurant was opened in 1959, and the company has over 400 restaurants. The company is headquartered in Atlanta, Georgia.

Video

Round Table Pizza is a chain in franchise of pizza, parlors that opened in 1959.

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Okay, it's my turn here: hey Tina watch this I never really fit in sorry.

Everyone, hey Tina, looking pretty Rad, but I had Big Dreams.

Now my job is bringing families together over a Round Table Pizza like the Primo Supremo, the perfect pepperoni pizza, with a twisted pepperoni crust.

I am pizza night, hey Tina, napkins, Table Six, the Primo Supremo from Round Table Pizza night foreign 1959 businessman, William Larson borrowed 2 500 to open his first pizza parlor in Menlo Park California on December 21st 1959.

It was located at 1235, El, Camino Real and he called his new restaurant Round Table Pizza.

Most people would assume that Mr Larson named his restaurant after King Arthur, especially since the theme of the restaurant is Medieval, but the real idea behind the name is after the Redwood tables he and his father constructed the name, actually references the furniture Larson's grandfather built for the restaurant when it opened in the late 1950s, consisting of square tables and a single round Redwood table The Humble Furnishings Were Meant to encourage a communal approach to dining out this factored in a Larson's vision for a restaurant as a meeting place and early banners encourage diners to share the pizza with friends and family.

The King Arthur theme didn't come until around 1961 when one of Larson's Pals sketched a cartoon showing the Knights of the Round Table chowing down on pizza.

From there the restaurant adopted medieval imagery across the Chain's marketing materials from the menu to the logo's coat of arms design.

The original location in Menlo Park would eventually be moved to 1225 El Camino Real.

A few years later by 1962 Larson was in a position to begin selling franchises from the early stages.

Larson had determined to build a better Pizza.

He had developed strict standards for franchisees to follow among the facets that made Roundtable unique was the fact that all of its ingredients were fresh, including the dough made daily from scratch.

Freshly grated cheeses and fresh sauces.

The chain grew rapidly on the west coast, an area where consumers were inclined to look for and accept extraordinary, culinary ideas.

In 1979, 17 years after Larson began, franchising Roundtable had expanded to include more than 150 restaurants.

It was in 1979 that an investment group purchased Larson's company, and four years later, the new owners launched the last honest Pizza Campaign, which focused on the quality ingredients and pizza, making methods used at Round Table, while Larson had sold a portion of Roundtable stock to a group of investors in 1979, the investors formed an employee stock ownership plan in 1985., Mr Larson had sold about 75 percent of the private franchise Corporation to Partners in 1978.

by 1992 Roundtable Pizza was holy.

Employee owned compared to chains like Little, Caesars, Pizza, Hut or Domino's.

A pie from Round Table is definitely more expensive.

Part of the higher price point, however, can be traced to the higher quality ingredients that go into each pie.

Toppings are delivered fresh and prepared each day by employees, whether it be chopping produce or grating.

The cheese foreign by the late 1990s Roundtable had franchise locations in seven Western States.

Besides its home base of California, there was Oregon Washington, Idaho, Nevada, Utah, Alaska and Hawaii.

It also had facilities in six nations in the Middle East and in East Asia with well over 500 locations and then more than 300 million dollars in annual sales Round Table Pizza also gave back to the community in 1998.

Roundtable franchises supported some 1 000 youth sports teams, either by purchasing uniforms assisting in fundraising or helping in some other way estimated giving to the community needs by Roundtable.

Restaurant owners reached 2 million dollars in 1998 with the efforts, including company-wide sponsorship of a summer reading program that involved some 100 000 students in the San Francisco Bay Area.

Many of the larger Pizza lines had begun to take an interest in Gourmet style pizza, at least as early as the mid-1990s from around 2003, until 2005 Roundtable pizza's official mascots for two puppets that in Marcus that appeared in the company's television commercials in 2007 Roundtable pizza's mascot became the pizza night defender of the family night.

Since that time, other spokesmans have been featured, including actor Billy Gardell, following a 65 Million Dollar Loan, taken out from Prudential Insurance in General Electric Capital Roundtable filed for chapter 11 bankruptcy in early 2011.

The funds which were to be used for international expansion came during one of the worst economic declines in modern history and resulted in the brand forfeiting millions in debts and assets a low blow to an already plummeting profits.

They experienced at the time the company renegotiated the debt.

The pizza chain went through legal proceedings in Oakland and reached an agreement later that year outlining a four-year repayment plan.

As a result, Roundtable evaded a disaster.

None of the chains franchisors would be affected by the decision and outcome that stunned legal experts at the time by 2016 Roundtable Pizza had more than 450 franchised and company-owned locations which were located in Alaska, Arizona, California, Hawaii, Nevada, Oregon and Washington.

In 2016 that same year a sports bars concept called the clubhouse was launched to provide an all ages.

Hangout Mecca, a Twist on the fun zones of your the Pizza Pub play offshoot featured elevated menus with a specialty, burger and craft beer, televised Sports in a sprawling arcade space.

All of this, in addition to the Classic Pizza menu and speaking of arcades Yours Truly, willingly gave Roundtable Pizza plenty of his quarters to play those iconic arcade games in the 80s and 90s in 2019 Roundtable Pizza rebranded, on its 60th anniversary, including a new logo and a new motto: Pizza royalty.

They crafted a new Sleek look befitting of its Regal Roots under the banner of pizza royalty for the campaign launch.

They modernized, employee uniforms, menus and the interior and exteriors of pizza shops across the country.

Most striking was the rebranded logo, whose design honored the King Arthur theme with an outline of a knight's helmet.

Honestly, if you were to ask me I think they were inspired by the hockey team.

The Los Angeles Kings of the late 1980s and 1990s same colors and similar looks too I could be wrong.

On June 28 2021 Global franchise group announced that it would be acquired by fat, Brands owners of Fatburger and Johnny Rockets.

The acquisition was completed on July 22nd 2021.

The original Menlo Park location still stands today referred to as Round Table Pizza number one.

The castle-like fixture on 1225 El Camino Real, continues slinging pies and salads.

To this day, should you walk through its hollowed doors? You'll find the dining room adorned with mementos of the chains founder as well as old menus and Furnishings from around the time of the official opening.

The main attraction may be the infamous Redwood round table that spawned the name.

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FAQs

What is the history of Round Table Pizza? ›

In 1959, Bill Larson opened the first Round Table Pizza in Menlo Park, California. He envisioned a gathering place where you could “share a little pizza with someone you love.” Bill believed in using gold-standard ingredients and time-honored recipes to boldly bake hand-crafted pizza worth sharing.

What is Round Table Pizza motto? ›

More than fifty years later, Round Table Pizza remains true to its founder's vision with 440 restaurants across the western United States and the world. Round Table's signature tagline, “The Last Honest Pizza”, describes its commitment to quality and authenticity.

What is the history of ordering pizza? ›

The very first pizza delivery is attributed to Queen Margherita of Savoy in 1889. After traveling to Naples the queen fell ill and requested authentic Italian food from the region. Royalty at that time was not expected to go out and find the best meals, so the food had to be brought to them.

Where did Round Table Pizza get its name? ›

He opened his first pizza parlor in Menlo Park, California on December 21, 1959 located at 1235 El Camino Real. He called his new restaurant Round Table Pizza. He named the restaurant Round Table Pizza after the round redwood tables he and his father constructed.

What is the real purpose of pizza table? ›

Firstly, this plastic table is known as a pizza table or a pizza stool. It is an object that is used to prevent the top of the pizza box from collapsing in at the center and touching the food inside.

What is the meaning of the word roundtable? ›

Britannica Dictionary definition of ROUNDTABLE. [count] : a meeting at which people discuss something and everyone has an equal chance to express an opinion — often used before another noun. a roundtable discussion/conference.

What was pizza originally called? ›

However, when it comes to where was pizza invented, Naples is considered the birthplace of pizza. The Neapolitan flatbread, known as 'Pizzaiola', was invented in the 1800s. Initially, the dish was made using only tomato sauce and garlic on a bread base, and it was known as the 'Pomodoro e Mozzarella' pizza.

What is the brief history of pizza? ›

Modern pizza evolved from similar flatbread dishes in Naples, Italy, in the 18th or early 19th century. The word pizza was first documented in AD 997 in Gaeta and successively in different parts of Central and Southern Italy. Pizza was mainly eaten in Italy and by emigrants from there.

Why is pizza called pizza? ›

Based on etymology, the “Vocabolario Etimologico della Lingua Italiana” reveals that pizza comes from the dialectal pinza from the Latin pinsere, which means to pound or stamp. Other etymologists suggest it is related to the Lombardic word bizzo or pizzo, which means mouthful, and is related to the English word bite.

What does the Round Table Pizza logo mean? ›

Round Table Pizza logo history began in 1961 when a friend of the founder mocked up some drawings of the members of King Arthur's court enjoying a pizza dinner. This was when Larson decided to adopt the medieval theme for the restaurants, building on the already evocative name.

Does Round Table Pizza use real cheese? ›

We use a cheese blend of 80% whole-milk mozzarella, 10% aged cheddar, and 10% provolone. Our cheeses are manufactured with a microbial enzyme, we do not use animal rennet.

Why is Roundtable so expensive? ›

Only the freshest ingredients are used at Round Table Pizza. Compared to chains like Little Caesar's or Papa Murphy's, a pie from Round Table is definitely more expensive. Part of the higher price point, however, can be traced to the high-quality ingredients that go into each pie.

What does the round table pizza logo mean? ›

Round Table Pizza logo history began in 1961 when a friend of the founder mocked up some drawings of the members of King Arthur's court enjoying a pizza dinner. This was when Larson decided to adopt the medieval theme for the restaurants, building on the already evocative name.

Who made the first round pizza? ›

Pizza was first created by the Baker named Raffeale Esposito in Naples, Italy.

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